“Essence of Africa” Program Gains Momentum in South Florida

“Essence of Africa” Program Gains Momentum in South Florida

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Florida based companies, 4 Africa Now and Sanguinetti and Company, LLC have partnered to initiate and produce a unique "Essence of Africa" Program. "Essence of Africa" is an entertaining, engaging, educational and cultural program designed to bring an authentic African experience to residents and visitors in South Florida.

Highlights of the program include a pop-up shop featuring authentic, top-quality African jewelry, fashion accessories and other handmade items, live African dance and drumming performances, African cuisine, video presentation of African safari adventures and more. The idea was initiated by Lynne Mesmer, founder of 4 Africa Now, who works directly with Maasai and Zulu tribes in Africa to market their handmade items, thus providing the tribes with a source of income to support their families and village. Mesmer invited Lexy, founder of Sanguinetti and Company to co-create an enhanced program which has since grown to offer customizable options for African entertainment and shopping suitable for most ages.

The program has been well received in the West Palm Beach area of South Florida and is now extending its reach south to Boca Raton and surrounding towns. The "Essence of Africa" merchandise has also been featured in Fort Lauderdale and Miami as part of pop up shops hosted by Ankara Miami. Some of the testimonials and feedback received about the "Essence of Africa Program" have been from state-of-the-art facilities in Palm Beach where culture, diversity and fashion are alive!